The logo is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and faster recognition by consumers. It represent your brand. We at TechSpiron Systems know how important having a good logo is to your business, and how culturally aware consumers visually associate strong symbols with quality companies. We recommend investing on a logo design that stays with your business for many years to come. Logo's created by us crystallize and reflect your company's core identity with its style, shape, colors and Graphic. Our design studio seeks out the innovative details to create a timeless look that matches your corporate identity and distinguishes your company in a positive way from your competition. TechSpiron Systems offers logo design services from traditional font based logo design to complex graphic logo design.
Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey (e.g. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods.) For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.
Color is also useful for linking certain types of products with a brand.Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.